PDF Ebook Style & Substance: How to Create a Compelling Brand
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Style & Substance: How to Create a Compelling Brand
PDF Ebook Style & Substance: How to Create a Compelling Brand
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From the Back Cover The number of female-run companies has grown by 70% in the last ten years. More than any previous era in history, women are stepping forward and saying, "I want to be the boss.It's great to have raw ambition. But as an entrepreneur, how will you earn customers' trust and respect? Why should a client hire you and not one of your competitors? What's going to get people raving about you on social media? What's going to make your business stand out?These are the questions that will determine your success.To find answers, dive inside this book.In Style & Substance, you'll learn how to build a strong, distinctive brand that's immediately recognizable, just like Chanel, DryBar or Beyonce. You'll clarify how you want to be perceived, how to build that exact perception in people's minds, and how to attract your dream clients and customers without spreading yourself too thin and burning yourself out.If you're a consultant, coach, artist, writer, maker, or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book. Read more About the Author Liz Dennery Sanders is a brand consultant, creative director and the founder of SheBrand. With 25 years of experience in branding, marketing, public relations and influencer outreach campaigns, she's known for her ability to select the words, images and packaging that bring brands to life, and for helping her clients to build intensely loyal, devoted fan bases. In 2009, Liz founded SheBrand to provide women with tools to build strong, compelling brands. Through SheBrand, and through her involvement with organizations like Women in Need, Step Up Women's Network and She Should Run, her mission is to help women rise higher - using their voices, building their businesses, growing their influence and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. Prior to founding SheBrand, Liz ran her own PR agency, Dennery Marks Inc., for more than a decade, specializing in targeted media and celebrity outreach campaigns. She garnered millions of dollars in press value for her clients and helped them build relationships for their products and services with Hollywood celebrities like Halle Berry, Sharon Stone, Kendall Jenner, Kim Kardashian, Cindy Crawford, Heidi Klum, Gwyneth Paltrow, Marcia Cross and Kelly Rutherford. She has worked on brand development and influencer projects with individuals like Serena Williams, Jessica Alba and Garcelle Beauvais, and lifestyle brands that specifically market to women like Escada, Anastasia Beverly Hills, Hale Bob and Elyse Walker. She's the author of Style & Substance: How to Create a Compelling Brand, and the creator of Badass Brand, an online class for small business owners and service professionals who want to build an iconic brand that's clear, consistent, recognizable, adored and respected, just like Chanel, DryBar and Beyoncé. Liz has been featured in The Los Angeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, Advertising Age, The Coveteur, The Huffington Post, and on Good Morning America and Access Hollywood. Read morePaperback=172 pages. Publisher=SheBrand, Inc.; 1 edition (February 6, 2018). Language=English. ISBN-10=0692991816. ISBN-13=978-0692991817. Product Dimensions=8 x 0.4 x 10 inches. Shipping Weight=15.8 ounces (View shipping rates and policies). Average Customer Review=4.7 out of 5 stars 18 customer reviews. Amazon Best Sellers RankBranding & Logo DesignMarketingMarketing=#162,561 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #27 in Books > Arts & Photography > Graphic Design > Commercial > #248 in Books > Business & Money > Small Business & Entrepreneurship > #1369 in Books > Business & Money > Marketing & Sales >.
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